Marketing

Promotional Campaign for Greener Homes and Buildings Exhibition

• Press coverage targeted at Wales and the Borders, national and local press with range of stories in the 3 months running up to the Greener Homes and Building event including key stories such as the BREEAM Wales awards and Dick Strawbridge MBE`s involvement with the event
• Recent press coverage secured in Western Mail, Daily Post, Shropshire Star, North and Mid Wales Borders Living, Mid Wales Journal and Daily Post.
• Greener Homes and Buildings ticket offer with promotional feature with the regional and national press including Shropshire Star, Abergavenny Chronicle, Hereford Times, County Times, Western Mail and Daily Post
• Trade and lifestyle press targeted, such as Period House Magazine and Mid Wales Living.
• TV coverage targeted, for news and features on the event
• Direct mail campaign has been carried out to 20,000 individuals, who have applied for planning permission in the last 12 months.
• Direct mail campaign to over 4,000 professionals including architects, planners, building control, developers, property managers etc
• Publicity campaign through professional networks such as Association for Environment Conscious Building, Local Authority Building Control, Centre for Alternative Technology, Green Energy Cluster, Fforwm Tirlun, Sustain Wales, etc
• Poster and leafleting campaign for major towns in 50 mile radius of the Builth Wells Royal Welsh Showground site
• Road side signage promoting the event at sites across Wales and the Borders, on main arterial routes